Rebekah Keida leads web3 and XR strategy for Vysical. Rebekah has been in blockchain and technology since 2015 and developed a prototype NFT and AR filter for Richemont Group in early 2018. She is the founder of Vysical, consulting with brands and IPs on web3 since 2020, then joining forces with the legendary father of DTC marketing, Howard Draft, in early 2022. A gamer from birth, she offers her valuable experience with metaverse creation, NFTs, AR, VR, gaming, token gated content, and other emerging technologies. She's worked with Messi and NAS and turned Mary J Blige's SuperBowl outfit into an NFT wearable with Dundas, DressX, and crypto.com. Her knowledge allows companies the insight to determine bespoke web3 solutions that connect brands with their consumers in novel ways while driving business objectives.