Lui Larocheski is the VP of Marketing and New Ventures at PlatformE & Lead Architect at VALACLAVA.
He has a background in fashion design with 10+ years of experience in every aspect of the fashion industry. Lui founded his label IAROCHESKI back in 2013 and showcased collections in fashion weeks in Vienna, Vancouver, and Sao Paulo - being voted by L'Officiel Hommes as one of the top 5 menswear labels in Brazil. Today, Lui is the Head of Digital Fashion Innovation at PlatformE and Lead Architect of VALACLAVA - a cyber-physical fashion brand born in the web3 context. Next to 3D digital creation and future studies, Lui is on a mission to take the Fashion Industry into more innovative and sustainable practices.