Holly is the founder of HollyWoodLabs.io, providing Web 3 insight, strategy building, project mapping and delivery to luxury brands including Burberry, Givenchy and Bacardi. Previously Head of Artist Relationships at Rarible. Holly has over 20 years experience in the Creative Industries and has a roster of earlier clients including Selfridges, LVMH, Dior and Soho House. With this knowledge and expertise Holly guides new adopters of Web 3 through the process of onboarding to optimize the myriad of ways in which Web 3 adoption can amplify and elevate brand values to support the artist, creator and collector communities of Web 3. Holly has been published as an expert in the space by Vogue Business and Harper’s Bazaar. Hollywoodlabs.io also works closely with key DAOs and VCs focused on NFTs and growing Web 3 applications.