Estelle started an Art Concierge service , EO Art Concierge Inc., dealing primarily with Blue chip investment grade Art. In early 2021, when NFT BAZL Inc. Was founded she was asked to join their in-house curator. Very quickly it became evident that her vision for the company had taken a life of its own. She knew the direction she wanted the company to head in. And together with GDA capital, a crypto merchant bank and Elitium , a crypto wealth management platform the team became a powerhouse.