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Andrea Abrams is a fashion and retail industry veteran and global executive. She is a retail technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. Andrea is the founder and Chief Metaverse Officer of PHYGICODE (www.phygicode.io), a consortium of industry leaders looking to create a phygital approach to Web3 adoption. Andrea is also Chief of Strategy at Faith Tribe (www.faithtribe.io), a Web3 platform and ecosystem devoted to open-sourcing fashion talent and unlocking opportunities for fashion creators and independent fashion businesses, using a Web2 ecosystem enabled by Web3 technology for on-chain activities utilizing its dual chain token $FTRB. Andrea is a lead pre-seed investor in retail tech startups such as as wearable NFT marketplace The Dematerialised and wardrobe rental startup Pool Berlin, among others. She is a Board Advisor to prominent blockchain businesses, Strategic Advisor to blockchain investment fund Scytale Ventures, and a Mentor at Farfetch x Outlier Ventures Dream Assembly Base Camp. Andrea is an AllStar Women DAO Ambassador, she is featured among the top 100 female leaders in the 2022 Women of The Future book and in Brytehall’s Bryte Fashion Forces top 100 (finishing #1).