Currently the Head of Growth and Metaverse Partnerships at THE DEMATERIALISED, Adriana Bolton merges eight years of strategy and marketing experience with a user-driven approach to narrative building, audience engagement and partnerships. In her experience working in-house for a range of fashion and technology innovators as a creative strategist, research analyst and communications specialist, complimentary to her time spent agency side as a data planner and social strategist, Adriana has always been at the forefront of fashion and digital technologies. Her work has led her into relationships with industry-leading companies such as Burberry, Vogue, Charlotte Tilbury, Meta, Instagram, Tiktok and many more.