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Nelson Merchan Jr. has been investing in the cryptocurrency space since 2014. His passion for investing and supporting early projects led him to enter the advisory industry. In the fall of 2020, Nelson became CEO of Light Node Media, an advisory, marketing and events company focused on the crypto space.

With a deep insight into the psychological tenets that create the framework for cryptocurrencies and the narratives that drive them from obscurity to prominence, Nelson is building out the next generation of crypto companies and projects. Creating partnerships, initiatives and strategies that will accelerate retail adoption of crypto while maintaining the decentralized nature of crypto and the belief systems that are inherent in financial systems.